brands with street soul & pixels with personality.
scroll ↓← fresh out of the lab. full case studies on Behance.

The street's favorite loaded fries. A full black & gold identity for a Casablanca street-food brand — fez-wearing mascot, logo system, packaging, signage and launch campaign.

Merged-entity rebrand — a geometric asterisk mark built on a chat-bubble metaphor, plus full guidelines.

A fantasy-football prediction game for AFCON Morocco 2025, powered by eProgram — from flows to prototype.

Where speed meets sweetness — bee-inspired identity and delivery app UI for a Casablanca courier startup.

Charte graphique and product design for an employee-benefits platform — app flows, campaigns & more.

A dozen marks and counting — pet stores, pharmacies, producers, professors and everything in between.

A full studio brand built from scratch — logo system, blue & yellow identity, brand guidelines and a dark, geometric website concept for a design studio.
four crafts, one designer.
Logos, mascots, guidelines, packaging — identities with a point of view and a system behind them. Built to live on storefronts, boxes and feeds.
Mobile apps, dashboards and landing pages — research, wireframes, UI and prototypes. Clear flows, bold visuals, zero friction.
Landing pages, portfolios and full websites — designed to look sharp, read clearly and turn visitors into customers.
Carousels, posts, covers and campaign visuals that keep a brand consistent — and keep the feed hungry for more.

I'm Othmane Jamali El Alaoui — freelance graphic designer & UI/UX designer from Casablanca, open for freelance projects. I turn businesses into brands people actually remember: bold typography, characterful mascots, social feeds with a pulse, and interfaces that feel as good as they look.
From street-food joints to fintech apps, my work is loud where it should be, disciplined where it must be — and always rooted in the culture around me. Got a project? I'm one message away.
← 8+ years, printed on one ticket. grab the PDF below.
GRAPHIC & UI/UX DESIGN — CASABLANCA
ORDER #0498 · SERVED HOT SINCE 2017
— EXPERIENCE —
Self-employed — brand identities, app & web UI/UX, social and print, concept to delivery.
eProgram (full-time) — product interfaces, website redesigns, brand & visual communication.
WESIGN Agency — branding & visual assets for digital and print.
ALLODEV Agency — branding, digital campaigns, UI concepts, social content.
— EDUCATION —
*** THANK YOU — COME AGAIN ***
Ingredients
Languages
the corporate version — one click, print-ready.